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Health tech · Product design case studyConcept

A fitness dashboard that brings data from separate devices into one view — built as a module system that ships in dark and light themes.

FitOra — Health tech · Product design case study

Role

Product Designer

Engagement

Self-initiated product case study

Scope

  • Research & user persona
  • User flow & information architecture
  • Wireframes
  • Data visualisation — one chart grammar
  • Design system with dark and light themes
  • High-fidelity UI

Platform

Tablet & desktop dashboard

Timeline

5 weeks

Tools

  • Figma — UI design

Disciplines

  • Product design
  • Data visualisation
  • Design system

Year

2025

FitOra is a self-initiated product case study built around a problem the research put plainly: people struggle to sync fitness data across devices and platforms, so their progress lives in several places and is hard to see as one. FitOra is the one place — a dashboard where activity, heart rate, stress, water, calories and sleep share a single visual language, in a dark and a light theme.

A self-initiated product case study, not a commissioned engagement. The product is explored in depth — problem, structure, interface and system — but it has not been launched commercially.

01Problem

Fitness data lives in too many places.

People who train seriously collect data from watches, phones and apps that do not talk to each other. Syncing it is unreliable, and without one place to see it, progress is hard to read — which makes it hard to stay motivated.

02Users

Someone who treats fitness as a lifestyle.

The persona, Zoe, is 28, based in Texas, and a fitness enthusiast and blogger. For her, staying fit is part of daily life, and what she wants is a simple, reliable tool that brings all her fitness data into one place so she can track progress and stay motivated.

Her needs ranked personalisation first, then quality content, then an easy interface. Her goals: track and visualise daily progress simply, stay consistent through reminders, and sync data from multiple devices.

FitOra — detail
03Constraints

Three reading distances on one surface.

A fitness dashboard is asked three unrelated questions: am I on track today, how was this week, and am I actually improving. They need different amounts of attention, but they have to share one screen without the answers competing.

  • Many metrics — steps, heart rate, stress, water, calories, sleep, runs — with no single hero number
  • A layout that can absorb another data source without redesigning the page
  • Two themes that must feel like the same product
04Approach

Wireframe the modules, then design the grammar.

The project ran over five weeks: research and user analysis in the first, UX, wireframing and prototyping in the second, UI and the design system in the third, user testing in the fourth, and improvements and the case study in the fifth.

The wireframe established the idea that carries the whole product — the dashboard as a grid of self-contained modules rather than a page. Visual design then gave every module the same anatomy and every chart the same colour logic.

05Key decisions

The decisions behind the dashboard.

All of these are visible in both themes, which is the clearest evidence that they are system rules rather than one-off choices.

  • Modules, not a page: every metric is a card with the same header — icon, title, one action
  • Orange carries measured data — the steps ring, heart-rate bars, water level — in both themes
  • Timescale is a control inside the module — Week, Month, Year, Lifetime — not a separate page
  • In dark mode the primary activity module is the one orange-filled surface; light mode moves that emphasis to pastel green and keeps orange for the data
  • Four top-level sections — Home, Activities, Health Status, Training Planning — with search, calendar and a chatbot in the header
06Structure

A dashboard at the centre of the flow.

The user flow runs from login and onboarding into the dashboard, which opens onto the main modules — activities, sleep, steps, stress, calories, heart rate, water and run progress. Calendar integration, the chatbot, notifications, goals and the theme toggle sit alongside as supporting features, with profile, statistics and account management behind them.

07Solution

One dashboard, two themes.

The final dashboard greets the user by name and lays out activity with a weekly chart, a steps ring, heart rate by the hour, a stress gauge, water intake, a calorie and BMI breakdown, sleep score, and the latest run over a full-bleed photograph. The light theme uses exactly the same modules and layout.

08Reflection

What the work clarified.

Designing the second theme was the real test of the system. Because every module already shared its anatomy and colour logic, light mode was a change of tokens rather than a redesign.

The dashboard is designed at tablet and desktop sizes. The next step would be proving the module system on a phone, where the grid becomes a scroll and the chart grammar has to hold at half the width.

Design system

Built from one system.

FitOra's system is warm and physical rather than clinical: a near-black or pale-green ground, one orange for measured data, and a module anatomy repeated for every metric. The same palette produces both themes.

Palette and typeface are from the published FitOra style guide. The lime used in light mode is sampled from the screens and is not part of the published palette. Components are rebuilt from the published dark and light dashboards; spacing and radius values were not published and are not guessed at.

01Foundations

Colour, type and shape — the decisions every component inherits.

Published palette

Charcoal Black

#171717

Dark canvas, text in the light theme

Iron Gray

#252525

Module surfaces in the dark theme

Pastel Green

#CAE1CE

Primary module in the light theme

Icy Green

#E9F0EC

Canvas and cards in the light theme

Orange

#FF5400

Measured data and active controls

Sampled from the screens

Lime

#ECFF8E

Weekly activity bars, light theme only

Typography

Interface & figures

Lufga

Hello, Rashima — 4291 steps

Regular 400Medium 500Semibold 600

Lufga is a licensed typeface and isn't redistributed on this site — this specimen is set in a stand-in.

02Components

Rebuilt from the FitOra screens and tokens — the parts every screen is assembled from.

Heart RateHourly
09:30 PM10:00 PM10:30 PM11:00 PM11:30 PM

Module card

The anatomy every metric shares: icon and title, one control, one visual. Consistent enough that the grid can be rearranged without redesigning a card.

Walk
4291Steps

Progress ring

A single figure against a neutral track, with the orange arc showing progress.

Stress
49High

Gauge

The same figure-in-the-middle layout as the ring, stretched to a half-arc for ranged measures like stress.

This Week

SunMonTueTodayThurFriSat

Weekly activity

Stacked bars per day, with today marked by weight in the axis rather than by a second colour.

WeekMonthYearLifetime

Timescale control

Week, Month, Year and Lifetime switch a module in place, with the active option in orange.

HomeActivitiesHealth StatusTraining Planning

Theme toggle — dark active · light active

Navigation & theme toggle

Four sections in a pill, with the active one in white. The theme toggle is a first-class control in the header, not a setting.

Walk
4291Steps

Dark

Walk
4291Steps

Light

One module, two themes

The same module drawn with the dark and the light tokens. Orange stays constant; surfaces and text swap.

03Patterns

How the components combine into behaviour that repeats across the product.

01

Module anatomy

Every metric — walk, heart rate, stress, water, calories, sleep — is a card with the same header and one visual. It is what lets the dashboard carry a dozen figures without any one of them needing to shout.

Heart RateHourly
09:30 PM10:00 PM10:30 PM11:00 PM11:30 PM
02

One chart grammar

Rings, gauges and bars share a neutral track and an orange measure, and a figure always sits at the centre or top of its chart. Learn to read one module and you can read all of them.

Stress
49High
03

Themes as a token swap

Dark and light are not two designs. The modules, the layout and the orange data colour are identical; only the surfaces, text and the primary module's fill change.

Walk
4291Steps

Dark

Walk
4291Steps

Light

04

Time as a control

Rather than separate daily, weekly and monthly pages, a timescale control inside the activity module changes what it shows — so the question changes without the user losing their place.

04Applied system

The same foundations and components carried across real screens — none of them designed in isolation.

FitOra — Dashboard — dark theme
Dashboard — dark theme
FitOra — Dashboard — light theme, same modules and layout
Dashboard — light theme, same modules and layout
FitOra — Wireframe — the module grid before visual design
Wireframe — the module grid before visual design
FitOra — The dashboard at laptop size
The dashboard at laptop size
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